Why Magento Steals The Show Among E-commerce Platforms
You could summarily describe Magento as an ‘omnichannel innovation’. E-commerce software solutions such as the cloud-driven Magento, are empowering businesses with the possibility of combining both virtual and in-person shopping journeys on a single platform.
At present, the custom e-commerce solution is being leveraged by scores upon scores of online merchants and businesses to rapidly innovate and develop. Thanks to Magento you get a responsive admin interface that facilitates SEO, potent marketing tools, and catalog-management modules to accommodate the appearance, offerings of your distinctive brand.
Let’s look at the major features that Magento, the popular e-commerce software solution can offer you.
Scalability and performance
Magento is powered with the facility to maintain upwards of 500,000 products on a single website and facilitate more than 80,000 orders on an hourly basis. Because of its scalability and intricacy, it calls for unique hosting specifications to function at a peak level and still retain good load speed.
Mobile responsive
Exceedingly responsive shopping carts available make sure that they are enhanced for smartphones, tablets, and other handheld devices. This facet of Magento is extremely vital as today’s shopping trends do not allow you to disregard the swift adoption of mobile shopping.
Excellent Third-Party Integrations
Reputed vendors everywhere offer e-commerce software development that delivers e-commerce solutions with very few third-party app integrations and frequently you are likely to pay for further relevant integrations. On the contrary, the expandable API you get with Magento empowers you to incorporate all plugins or functionalities you want, from geolocation to payment gateways, social logins, web analytics, and more.
Advanced Search Engine Optimization
One of the main benefits of this custom e-commerce development platform is that it allows the possibility of a high volume of organic traffic to your online store. Magento has inbuilt SEO efficiency features, affording your products a higher possibility of ranking on search engine results pages. What’s more, it has further scope for custom SEO implementations in case merchants lack the knowledge and skills to do so.
Accommodating for Upsells & Cross-Sells
Magento provides an in-built related product suggestions module, boosting the user experience and tremendously amplifying the rate of sales. Consumers are offered “recommended products” or “related products,” on the page displaying their preferred product even before they click the shopping cart button.
Advanced Permissions And Security
Businesses can keep their online stores safe from security breaches simply by leveraging Magento to generate and control admin roles with a tailored range of permissions. Magento allows permissions to be assigned in relation to equivalent store staff to make sure they gain constrained access to backend tabs and data.
Massive Community
Being a popular open-source e-commerce platform Magento has a first-rate developer community. They update the platform on a routine basis, getting rid of bugs and discrepancies immediately. Armed with the support of their massive community, troubleshooting does not remain highly complex. Moreover, Magento’s extensive knowledge base is a major reason why your e-commerce site stays reliable and has a powerful edge over competitors.
Magento is without question one of the top e-commerce software solutions platforms available out there currently. Businesses across the globe, whether start-ups or enterprises have gained immense success from this pivotal eCommerce platform.
