Top Ways For Realtors To Drive Leads from Digital Services

As a professional in the real estate business, you may have witnessed a drastic shift in processes over the last decade. Customers are beginning to purchase property in a different way, frequently starting with online market research and a lucid idea of exactly what they desire out of their future property. For top realtors in the field, Digital Strategy Consulting has become the cornerstone of their marketing efforts.

From generating new leads to completing successful sales, the real estate industry is now reliant on digital marketing.

User-Friendly Website

How often have you clicked on a website and have proceeded to close it because it was taking too long to load? Packed with a host of photos and links, real estate websites can at times be a challenge for web developers. Nevertheless, with a professional web designer at the helm and sufficient knowledge of your customer’s demands, you can build a responsive website that is optimized for mobile browsing. Additionally, as your real estate business is extremely people-oriented, it’s imperative to be available round-the-clock by integrating a live chat feature on your website.

Email Campaign

Regardless of the sector, an email nurture campaign is an important strategy for getting connected with new leads and remaining relevant to past buyers. Preferably a versatile email campaign will drive potential buyers through pre-established actions on the basis of their buyer profile and prior interactions with your business.

Blog Content

Maintaining a blog is an excellent way to take your SEO game to the next level and foster a positive online reputation. Through blogs, you can offer you, customers, relevant information on the buying and selling of property. In fact, digital marketing strategies of real estate businesses require valuable content, be it shared on their website or social media.

Pay-Per-Click Ads

IT solutions for real estate would be incomplete without PPC (or Pay-Per-Click) advertising as this is a fantastic tactic that realtors should use if they want to produce new leads, powered by ads that they pay for each time the ad gets clicked on. As a marketing option, PPC is vital for realtors on the lookout for potential buyers who are actually interested in buying property, as they only pay when someone clicks through their ad.

Virtual Tours

Virtual property tours are increasingly becoming excellent segments of content within a thriving digital marketing strategy.

Video content produced for virtual tours generates revenue 49 percent more quickly than non-video content. On top of this, these tours serve to showcase to clients precisely what space, whether for work or a home, can offer them.

SEO

Search engine optimization or SEO is a vital strategy to funnel leads to your website. If implemented correctly, your web pages and website will rank higher on search engine results pages (SERPs) during appropriate searches. When including keywords in your SEO strategy, ensure that you cover high-ranking keywords, for instance, your location and your industry all through your blog content as well as the website.

Social Media Marketing Strategy

Putting up scattered real estate-related posts on your Facebook account at random is one thing, but a 360° social media marketing strategy is what would actually result in the leads you need to generate.

A few ideas for valuable content to post on your social media platforms include:

• Team bios (in case you run a real estate business)
• Relevant blog posts
• New or existing listings
• Success stories
• Case studies